This ought to be an obscure Throwback Thursday — although I’d be thrilled if somebody else remembered these. For a brief period in the early 1980’s, Levi’s produced some wicked cool in-store posters with science fiction themes. I had several of them hanging in my room; the one below dates from 1981, and was advertised on eBay for a while for the modest sum of $20.
For decades, Levi’s had relied on endless cowboy imagery to sell its brand. And that makes sense, given the rugged individualism they wished to associate with their product. Portraying people wearing their jeans alongside strange aliens on fantastic worlds seems like an odd marketing choice. (I don’t think it lasted very long.) I can only guess that the success of “Star Wars” (1977) and “The Empire Strikes Back” (1980) had something to do with the marketing strategy. (You can also sometimes find Levi’s posters from the 1970’s featuring psychedelic imagery.)
The poster appears to feature the name “McClure” as the artist. If any of you guys know the artist’s full name (or can point me in the direction of other posters like this), I’d be grateful.