Okay, the Apple Jacks commercial below is a pretty regrettable example of 1980’s cornball marketing buffoonery. I’ll tell you what, though — I have fond memories of that wicked-cool glow-in-the-dark Wacky Wallwalker that came as the cereal box prize. (I am linking her to the DJ Nurse Annabella Youtube channel, by the way.)
Had I gotten mine as a prize with Apple Jacks? I guess. I know my mom had returned from the store with these for me once or twice. (They were the non-glowing variety, but they were still fun as hell.) She only partly regretted her decision when it became apparent that they left vague streak marks on white walls. When these cheap toys started losing their key adhesiveness, all you had to do was wash them with soap to make them sticky again. That might have had something to do with it.
That definitive treasure trove of information, Wikipedia, informs me that Wacky Wallwalkers are made from “elastomer.” And they raked in about 80 million dollars for the Japanese-American inventor who bought the rights to the toy around 1983 from their prior owner in Japan.
I swear I want to play with one of these right now.