Yeah, I challenge you to name ONE person who was actually persuaded to eat Quaker Oats because of those weird appeals by Wilford Brimley.  This was the weirdest ad campaign ever.

“It’s the right thing to do.”

Was it a f***ing moral dilemma?

Postscript: no disrespect to the actor himself; Brimley was a sublime thespian.  He was a key part of what is arguably the greatest science-fiction horror film of all time — John Carpenter’s 1982 masterpiece, “The Thing.”  (I was actually unaware until writing this that he passed away back in 2020. )  THAT AIN’T FUCHS.