Fast food public relations “Don’ts.”

Fun with neologisms. Or not.

A Taco John’s manager in South Dakota allegedly forces a 16-year-old gay employee to help customers with a nametag bearing the slur “Gaytard.”

It’s an interesting use of language — he’s managed to target and disparage two demographics with as many syllables: gays and people with developmental disabilities.

Forget the old saying — I suspect that there actually IS such a thing as bad publicity.

See the link:

http://www.advocate.com/business/2014/06/26/teen-restaurant-worker-forced-wear-gaytard-name-tag

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