My Johnson Smith Company catalog has arrived!! This is the first time I’ve gotten one in the mail in … 30 years? 35? (I ordered it on a lark when I wrote that Throwback Thursday post a few weeks ago.)
What a trip! The mail order company has definitely changed somewhat. The catalog is far fewer pages now; as you can gather from the picture below, it’s closer in size to those free circulars that you can pick up outside the supermarket.
I was disappointed to see that there are fewer pranks and novelties aimed at kids. (Whoopee cushions and X-Ray Specs, for example, are nowhere to be found.) There are far more wares aimed at adults — they include a surprising number of sex toys for both men and women. (The company adamantly asserts in bold red letters that these items are Non-returnable.) There is an abundance of pro-Trump merchandise too — check out that “Donald Trump Life and Times Coin & Trading Cards Collection” in the second photo.
Ah, well. You can still find some cool stuff. Those “Alien” and “Predator” … “Body Knockers(?)” look pretty neat. And that Mego “Nosferatu” doll is goddam spectacular. (I had no idea that the Mego Corporation was still making toys.) I don’t know whether its eyes glow in the dark, but I really, really want to believe that they do.



