Tag Archives: Hasbro

Throwback Thursday: this 1986 commercial for “Sorry!”

I have some great memories of sipping ice pops and playing “Sorry!” with my best friend on his back patio after a long summer day.  (I believe it was licensed by Parker Brothers in the 1980’s, and not Hasbro.)  Not once did anyone ever chime in and say “sorry” during gameplay.  Because that would have been weird and stupid.

 

Throwback Thursday: the Big Jim Sports Camper!

“Big Jim” was yet another toy franchise that was handed down to me from my older brother in the 1970’s to me a little kid in the early 1980’s.  Mattel carried the toy line from 1972 all the way through 1986 — but I didn’t know a single other kid who played with these in the latter decade.  We were all firmly entrenched in Kenner’s “Star Wars” and Hasbro’s “G.I. Joe,”  with their wider ranges of small-scale, mostly all-plastic action figures.  “Big Jim’s” more doll-like 10-inch figures and complex accessories made them seem more like the “Barbie Dolls” that my older sisters used to play with.  (And they were roughly the same scale.)

This camper, in fact, was actually just one of Mattel’s “Barbie” vehicles that was cast in different plastic and lined with different vinyl siding.  (As a child of the 80’s, I’m still befuddled at why so many 70’s playsets were made of vinyl.  Did some law mandate that every product made in the 70’s include vinyl?)

What’s interesting about “Big Jim” toys from a cultural context is that they were … like a slightly pacifist “G.I. Joe.”  (As I’ve mentioned here at the blog before, 1970’s G.I. Joe’s were a foot tall and far more doll-like than 80’s action figures.)  Big Jim and his cohorts (like “Big Josh,” “Big Jeff,” “Big Jack,” you get the idea) were a lot like G.I. Joes.  They were exclusively depicted in all sorts of manly adventures — camping, rafting, dirt-biking or weightlifting.  But they had a decidedly non-military character.

 

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Throwback Thursday: more of Hasbro’s “G.I. Joe!!!”

Yo, JOE!  I had all of these in the 1980’s, and I loved all of these.

That H.A.V.O.C. vehicle was kind of preposterous; even as a kid, I recognized that.  So, too, was the “Tactical Battle Platform.”  Why wouldn’t the Joes be entrenched instead of elevated and exposed like that?  I used to pretend it was a weaponized oil rig; its underwater legs were repeatedly assailed by the Cobra frogman.

The A.W.E. Striker jeep that you see was a damned cool toy; it even had its own suspension.  The Snowcat was pretty awesome too.  Those lateral missiles were attached to the black detachable skies, giving the driver (“Frostbite”) snow-borne torpedoes.

 

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Throwback Thursday: Hasbro’s “G.I. Joe” action figures (1982)!

I swear to you — one of the coolest parts of being a kid in the 1980’s was Hasbro’s “G. I. Joe.” I’m referring to the three-and-three-quarter-inch action figures that launched in 1982.  (The 80’s toys that most of us remember shared their name with other, mostly unrelated, Hasbro military toys of the 1960’s and 70’s.  Believe it or not, I’m actually old enough to remember the 70’s toys, as my older brother had a few — they were eight and half inches tall, and they looked more like conventional dolls.)

The expansive 1982 toy line was a successful marketing juggernaut.  If I had to guess, I’d say that Hasbro looked at Kenner’s astonishing surprise moneymaker with “Star Wars” figures four years earlier, and decided to exploit that business model with its own fictional universe.  Once the toy line got rolling, Hasbro developed the “G.I. Joe” cartoon that every 80’s kid remembers, as well as videogames and an ongoing comic book series.  (The comics were produced by Marvel.)

The TV show was … atrocious.  As awesome as the 80’s were, the decade had its artistically bankrupt pop-culture ventures, too.  And that cartoon was saccharine, mass produced entertainment at its lowest level.  (Please, Millennials, if you ever see clips of that show, do not judge the superlative toys by it.)

The videogame (or the one that I saw my friends playing as a kid, anyway) seemed decent enough for the time.  I only got a glimpse of the comic once.  (I was usually reading “Conan”, or “Sgt. Rock.”)  From what little I saw, that “G.I. Joe” comic was damned good.  There were two brothers on the next block who owned all manner “Joe” merchandise, and they showed me the one where Snake Eyes (the good ninja) and Storm Shadow (the evil ninja) teamed up, for some reason.  There was a two-page splash of them leaping across a room at some incongruously mutual enemy, and the artwork was pretty damned sweet.

The toys were downright wicked.  (That’s 80’s slang.)  They were the same size as Star Wars figures (as well as toys like the “Micronauts” and “Adventure People” before them), but they were far more articulated, and had more weapons and accessories.  The packaging each figure came with had a colorful “dossier” on the back, with all sorts of detailed information about the character’s background and military expertise (like espionage, martial arts, jungle warfare, desert warfare, etc.).  These were written by none other than the comic book industry’s own Larry Hama, who also created the comic book series.  Strangely, there was one Joe whose area of specialty was simply “infantry.”  (That would be “Footloose,” the fourth guy down in the photos below.)

I loved these toys.  They combined my childhood love of poseable “Star Wars” figures with my childhood love of war toys.  I had all the ones that you see below, and many, many more.  Good times.

 

 

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1985 GIJoe Footloose Complete

1985 GIJoe Dusty Complete1985 GIJoe Quick Kick Complete

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1985 GIJoe Cobra Snow Serpent Complete

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