It was always the cheapest candy at the store — it cost a nickel in the 1980’s, if memory serves. And you got a free comic strip too, along with a fortune!! We had an unwritten rule on the street I grew up on — you had to pass the comic around to whatever kids you were with so that they could read it too.
It tasted pretty damned good too.
They actually stopped including the comic strips in 2012, and now there are puzzles in the wrapper. (Rome burns.) But now, confusingly, you can buy a “wallet pack” of the gum in which they do include the comics?
I got a bunch of it in my Christmas candy. That was awesome.
Photo credit: Parka Lewis at English Wikipedia, CC BY-SA 3.0 <https://creativecommons.org/licenses/by-sa/3.0>, via Wikimedia Commons